Herfindhal Index

1) Given the details provided about the ad campaign, what is your assessment of this campaign?  2) Compute the expected Herfindhal Index for this market, if the merger described in this case takes place, and explain what this index implies in terms of the state of the competition.  3) The management have decided to re-formulate the KR-20 marketing program. They are considering the modification of the product’s pricing strategy. What do you think? Please be specific as to what price you think they should charge.  4) What specific conditions would need to be met if Kevin & Rogers were to claim that one of its competitors is exercising predatory pricing?  5) A market research consulting firm has conducted a series of pricing studies in the personal loan application processing marketplace, and has estimated the price elasticity for most services to be about 0.57. What does this imply in terms of pricing strategy in this marketplace? 6) What are your recommendations to Griffin regarding the potential renaming of KR-20, keeping in mind the loan officers’ buying decision process for loan application processing services?