Beyonce

You will be responsible for analyzing and writing up brief report, as well as properly formatting an Excel spreadsheets for Harvard Business School (HBS) Beyonce Case demonstrating your understanding of the company’s strategic direction and the relevant market and financial metrics critical to establishing a competitive advantage. Each student will complete a thorough analysis and writeup of the HBS Beyonce Case. The project will require you to evaluate the current strategy and future potential. Each student’s write-up will represent a thorough analysis of the case along with an Executive Summary of the student’s findings/recommendations. The write-up of this project should be detailed and individually developed, and will likely include additional information on the external environment and industry, industry resources and capabilities, with emphases on its financial situation (with accompanying Excel spreadsheet analyses), possible strategies to address the firm’s situation, as well as your recommendations. The written report should be no longer than eight (8) typed, 12-font, double-spaced pages with 1-inch margins, including a one-page Executive Summary, relevant charts and graphs (remember one figure or table per page unless inserted in the body of the paper). This page count, however, does not include the Excel spreadsheet(s), table of contents, references, or appendices. No more that 15% of any written assignment may be from other sources. The paper should be a Microsoft Word document and formatted per an appropriate style manual (e.g., MLA, APA, Strunk & White, etc.). Be sure that the Excel spreadsheet is in a spreadsheet format with cells that are calculated and can be audited (do not download the spreadsheet into a PDF or Word file – it should remain a separate file). Much has been written about this case – please ensure that your analyses are your own. Plagiarism will be severely penalized. The Executive Summary is part of the written portion of this assignment, it should be no longer than one (1) page. Executive summaries are generally written for executives who most likely DO NOT have the time to read the original document. For this reason:  Executive summaries generally make recommendations  Accuracy is essential because decisions will be made based on your summary by people who have not read the original document  Serves as the doorway to the rest of the document Even though the Executive Summary appears in the front of the printed document, most writers leave the writing of the Executive Summary until the end. Be sure to relate your discussion to concepts and theories in the textbook. I want to understand how well you have grasped the material covered by the textbook. However, it is imperative that you go beyond the textbook to include other research resources.