Tandem Bank, a UK next-generation bank wishes to identify new international markets it can enter as part of its growth strategy

Description

Tandem Bank, a UK next-generation bank wishes to identify new international markets it can enter as part of its growth strategy. It is especially interested in opportunities in Asia and Europe. Assume the role of management consultant to the company and write a report which examines the options that are available to Tandem Bank. You should critically review data, evaluate factors in the decision-making process and apply decision-making tools and techniques. Your report needs to make recommendations to the company and these should be fully justified.