ADIDAS AG

Description

The topic will about “ADIDAS AG” The goal of the research report is to help you hone your research and analytical skills. Once you have gathered a significant body of data, you will be able to apply the strategic frameworks you have learned and form an opinion about the company’s performance and its sustainability based on the evidence you found. After you have researched the company and formed opinions on its future success, you should provide recommendations as to its viability as a potential employer and investment, i.e. would you recommend this company as a potential employer or a potential investment to a close friend? An acceptable report will incorporate several (5-10) business articles (WSJ, Bloomberg Businessweek, Forbes, Fortune, etc, earnings announcements and websites do not count), research on company’s competitors, as well as the company’s annual (10-K), quarterly (10-Q), and proxy statements (Def 14a) ( HYPERLINK “http://www.sec.gov/edgar/searchedgar/companysearch.html” http://www.sec.gov/edgar/searchedgar/companysearch.html).

Grading on this component will be approximately distributed as 50% for the depth and comprehensiveness of the research you conducted, and 50% for the quality of your analyses and recommendations. Make sure to include data and information from the most recent annual and quarterly reports of the company, as well as some recent business articles. Your analysis and recommendations should not exceed 5 pages; however, there is no limit on the appendices you use to support your analyses and recommendations (i.e. charts, figures, tables, graphs, etc). Please base your recommendations on factual information, and include all data, tables, and figures that you used when analyzing the company. Examples of information that could facilitate your analysis of the company and provide factual support for your recommendations: Firm performance – i.e. earnings, sales, ROA, P/E, stock price (feel free to add to those) – remember to investigate firm performance both across time (try to discern a trend) and relative to its competitors (see how well the firm does relative to its rivals) Market share Vision & mission Key resources and capabilities, VRINE Analysis Key macroenvironmental trends, PESTEL Analysis Strategic Group Analysis Information about competitive moves Business StrategyCorporate segments, Corporate Strategy Most important corporate divisions (industries in which the company operates) Which corporate divisions generate most revenues/profits for the firm? International operations, International Strategy Which are the most important international markets for the firm? Which countries generate most revenues/profits for the firm? Board of directors, Independence from the CEO, Expertise CEO compensation and ownership Large owners Corporate governance score