With rapid changes in technology, the boundaries of industries are being redefined. What industry is Google in?

Description

Read Chapter 3 in Thompson, Crafting and Executing Strategy. Familiarize yourself with the five generic competitive strategies in Chapter 5. Answer the following questions in short essay form:

1. Why should a U.S.-based company be concerned if an earthquake, tsunami, or nuclear power plant accident occurs in Japan?

2. With rapid changes in technology, the boundaries of industries are being redefined. What industry is Google in? Who are Google’s main competitors today and where might new competition come from?