Explain Pathos, Ethos and Logos as they relate to persuasion.

Instructions: You will answer the following five questions using short essay answers (approximately 300 words). The questions are all open book and open note, but any sources you use must be referenced in a MLA works cited page. This exam is about how you can use and apply the theory we have learned so far, less emphasis is placed on the definitions and more emphasis is placed on the application. Good luck! 1. Use Monroe’s Motivate Sequence to analyze an infomercial of your choosing. Explain how the theory is used and whether or not it an effective use of Monroe. 2. Explain the primary triad of the Toulmin model. Use your persuasive speech topic and walk me through your primary argument as it relates to Toulmin’s model.

3. Explain the difference between verbal and non-verbal communication. How are they used together? What strategies can you use to improve both your verbal and non-verbal communication skills? 4. Imagine you are in an argument with your significant other. If winning the argument is very important to you, what strategies can you use to resolve the argument? 5. Explain Pathos, Ethos and Logos as they relate to persuasion.