Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity

Assignment Instructions/each question should answered in at least 300 words The following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized. Deliverable length: 5 page minimum, Question 1: Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity. Question 2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage. Question 3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? Question 4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed? Question 5: Define direct marketing and give some real world examples.