Customer Relationship Management (CRM) Solutions – Comparison and Selection Presentation

Customer Relationship Management (CRM) Solutions – Comparison and Selection Presentation Assume you are the IT manager for a small business with 50 employees. The company is growing rapidly and needs to implement a new Customer Relationship Management (CRM) solution to help it more effectively and efficiently manage customer facing operations. The company needs help primarily with sales, marketing, and customer service functions, but would like the CRM system to have additional functionality they may use in the future. The CEO wants you to select an affordable, scalable, and customizable CRM solution that can grow as more employees are hired, sales grow, and customer numbers increase. The company needs to support the three key phases (acquire, enhance, and retain) of its relationship with its customers. You have been tasked to research, analyzed, and recommend, via a professional and visually rich PowerPoint Presentation, the appropriate CRM software solution the company should select to help it deal with its current and future growth. Please review various CRM vendors currently available on the market. Then select three (3) CRM solutions that come the closest in meeting the specific needs of the company. Include at least one (1) Hosted CRM and one (1) On-Premise CRM solution. Then review the advantages and disadvantages of each of the three (3) CRM solutions and compare and contrast them in the presentation. Make sure you compare and contrast key functionality, features, and prices across the three (3) platforms. Finally identify which is the best CRM option for your company and explain why it was selected. Present your findings to the CEO via a professional, substantive, and visually rich PowerPoint Presentation that meets all of the presentation guidelines listed below. Presentation Guidelines: Create a professional presentation with 20 slides of content that summarize your analysis (including the Title and References slides). PowerPoint Presentation that is professional, substantive, well structured and organized, and visually rich. Please do not exceed 20 content slides (including the Title and References slides). 1 Title slide + 15-18 Content slides + 1 References List slide Each content slide should have sufficient content to clearly communicate the information covered. A screen-shot alone does not count as “content” or “analysis.” Make sure the content is properly formatted, readable, and professional (free of spelling and grammar mistakes). Please use headings, multiple bullet points, and short phrases. Don’t include large blocks of text or content in ALL CAPS! At least 12 of the content slides must include visually supportive graphics or images that enhance and complement the content on each slide. You must use complementary and different graphics/images/charts to support and enhance your presentation. If you use the same image or graphic on multiple content slides, it will only count as one (1) visual element for purposes of grading. Slide background theme alone does not count as a visual element. Use the Notes area of each slide to provide background information, additional support, and/or clarification(s) for the content on each slide. Provide a Title slide and a final slide for your References, fully cited in APA style and formatting. All APA in-text citations used must include specific paragraph and/or page number information in your initial Answer analysis to the question. Please review and use them as needed: http://sites.umuc.edu/library/libhow/apa_examples.cfm Do not count these two slides in the total content slides (15-18) required for the PowerPoint content guidelines. Submit your professional and substantive PowerPoint Presentation as a properly formatted MS-PowerPoint file (make sure all guidelines are followed) in the corresponding Assignments area. The comparing and contrasting analysis must be your own analysis written in your own words that you put together and organized based on the research of the three (3) CRM Solutions you selected, not a comparison that someone else has done and you copied and pasted into the presentation slides. Presentation Content Breakdown (15-18 content slides): 2-3 slides – Introduction (Background Info, Preliminary review of CRM Solutions, etc.) 2-3 slides – Features/Functionality, Advantages & Disadvantages of CRM Solution #1 2-3 slides – Features/Functionality, Advantages & Disadvantages of CRM Solution #2 2-3 slides – Features/Functionality, Advantages & Disadvantages of CRM Solution #3 3-4 slides – Compare/Contrast Features/Functionality Across all 3 CRM Solutions 2-3 slides – Identify Best CRM Solution and Explain Reasons Why