Kettle chips market plans

Kettle chips market plans

Paper details This project will require you to propose a new product or a significantly modified product for the company, given your analysis. Your marketing plan will therefore analyze the marketing environment, set objectives for a target market given your new product, and propose a comprehensive marketing plan to introduce your new product for the company to ensure its success. Marketing Plan (Target Market, 4P’s) a. S-T-P: i. Segmentation: How have you segmented the market? Why have you segmented the market this way, using the variables you used and in the order you used them? ii. Target Market: Who is your target market segment(s) and why? What is your target market strategy you recommend and why? 1. Identify pertinent and influential consumer behavior insights about your target market(s): for example, psychological, cultural, social issues; decision making process issues; buying decision issues; etc. iii. Positioning: How are you positioning your company, specifically identifying your value proposition? What competitive advantage do you recommend they develop and why?