Brand comparison
https://www.youtube.com/watch?v=8IIzQqZ0AY4 watch the video Choose one of the two brands, and either: compare and contrast the brand situation Lizzie described with something you have observed happening in another brand you are aware of. OR hypothesize what kind of feedback the marketing team must have heard from consumers during their research that led to the conclusions Lizzie describes. How did consumer research influence the management of the Totino’s brand?

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