Business Strategy Simulation

Part III: You will write a very short assignment (2 page max, 12 pt font, double-spaced) based on your platform wars experience. First, please write your highest score at the top of your assignment. Second, describe the strategy you used for your highest scoring round. How did you leverage network effects to succeed? Third, use the strategy you used in the simulation to show the strategic similarities and differences–with respect to network effects–between a video game platform like PS3 and Google’s core product: Google Search & Adwords. [Hint: for Google Search, one side of the network platform is users (searchers), and the other side is advertisers (Adwords).] Example: You might say something like, “When Google first offered their search product, they [gave away leprechauns and promised a free home exorcism to all early adopters]. This strategy is similar to Sony’s strategy…”