Informative Analysis
Essay Prompt: Write an informative analysis of an advertisement from the approved list. Examine the ad to determine what tools, methods, and appeals it uses to persuade its audience, and then share your observations and conclusions with your readers. This month, we’re asking you to analyze an ad to see what makes it persuasive, and then engage in an academic, professional discourse to teach your classmates about what the ad does to appeal to its target audience. Focusing on an ad to practice analysis gives you the opportunity to examine carefully crafted, high-quality communication and discover how it is possible to convey a complex idea concisely, using more than just words. But that’s not all. By completing this analysis, you will begin to develop the necessary critical thinking skills to analyze the work of master creators in your future industry, which will give you the power to turn every creation you encounter into a model or example you can learn from, just by asking, “What did they do?” and “How does that work?” In learning how to examine another person’s creative work and then explain what you have learned in writing, you will develop the skills to clearly and effectively communicate your own creative ideas. Analyzing how other creators reach a target audience can help you better understand how audience influences all of your creative work. And by practicing using research to support and develop your analysis, you will learn effective methods for finding reliable new sources of information that can help you continue to expand on your knowledge and skills long after graduation. Analytical and critical thinking skills, research skills, and written communication skills are what industry professionals call transferable skills—meaning that they apply to any industry—and they will be essential in your career. This ad https://www.youtube.com/watch?v=I2j2-DqcPfM is the topic of the essay. A thesis statement must be developed. This video https://www.youtube.com/watch?v=BpTb2RjbMn4 must be included in the advertisement as well.

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