“Good is the New Cool”

 Finish “Good is the New Cool” Complete reading the textbook. the textbook name is “Good is the New Cool” In the forum, describe a case you have observed in the marketplace in which “good” seems to be influencing the brand management. Include: 1)brand 2)evidence that they are influenced by the desire for corporate responsibility in their marketing (what are they doing?) 3)What might make it effective? 4)What might limit its effectiveness?