Evaluation of the value proposition of M&S

 1. For M&S, a food retailing operator in the UK, specify how they have developed their value proposition in response to specific consumer segments and/or broader social trends (included 2 academic articles) 2. Critically evaluate how successful this retailer’s fresh and vegetable offering is increasing positive consumer perception of their retail brand (included 2 academic articles) 3. Propose and justify an innovation in the category of fresh tomatoes, which would contribute to the value proposition of this retailer. The innovation can be in any of the following areas: product related, merchandising, alterations to the supply chain (included 2 academic articles)