“Truth in Advertising” by Carol Rados.

What is truth in advertising? Read the article, “Truth in Advertising” by Carol Rados. How do you know when an organization is over promoting a service or product? Caveat Emptor means “buyer beware” and it is the common mantra of organizational marketing and sales groups. There are countless examples of caveat emptor in the marketplace. Analyze the Federal trade Commission’s (FTC) response to validating marketing claims. Can we really trust that the FTC is screening the ads we are exposed to? Is there anything wrong with pushing the limits of truth to close a sale? What is management’s duty to serve the stakeholders’ best interests? Prepare a three page response paper (five pages total including cover page and reference page) that applies an interdisciplinary and multidimensional approach to ethical and analytical problem solving and demonstrates valid and reliable research-based methods for applying leadership theory to practice within the context of ethical theory and biblical worldview. Develop your paper based on the reading assignments, discussion forum, and session assignments, integrating biblical principles with outside research-based resources to support your presuppositions. A good paper should include at least three sources in addition to the course texts and be formatted according to APA requirements.