PROJECT 1: COMPANY ANALYSIS

Objective The purpose of this project is to demonstrate your understanding of the following course concepts: How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal. How digital media has transformed the communication of idea, information, and arguments in society. Project Description The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies Project 1 Consists of: Project Requirements (topics and content to cover) Paper Requirements (content organization) Submission Requirements (how to submit your assignment) APA Resources (how to cite and select sources) Due Date Information and Late Policy Project Requirements Select a company that utilizes digital or social media to communicate with customers to complete Section 1. SECTION 1: COMPANY INFORMATION Provide the following information about the company you select: Item 1: What is the name of the company? Item 2: What year was the company established? Item 3: What is the company’s goal or mission? Item 4: What products and services does the company offer or provide? Item 5: Provide the company website address (URL). Item 6: How many employees does the company employ? Item 7: Where is the company’s headquarters located? Item 8: What are the company’s most recent earnings? Section 1 Source: Include at least one source for Section 1. Include this source as an in-paper citation and on your Reference page.] SECTION 2: DIGITAL AND SOCIAL MEDIA USE How does the company use Digital and Social Media to communicate with their customers? Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs). Item 2: Describe how the company uses each digital and social media listed in Item 1 above to achieve their goals or mission. Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References page. SECTION 3: ANALYSIS Provide an example of how the company uses digital and or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve strategic advantage by using Big Data, or promote an event). Item 1: Describe the situation or example in detail. Item 2: How successful was the company in accomplishing the objective? Support your answer. Item 3: List one thing the company could have done better to accomplish their objective. Item 4: If you decide to discuss the company’s use of Big Data to achieve strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not? Section 3 Sources: Include at least two sources for Section 3. Include the two sources as in-paper citations and on your References page. At least one source should be professional or scholarly. Paper Requirements 1. Your paper must follow APA format guidelines throughout. Double-spaced 1 inch Margins 12-point size professional font (e.g. Times New Roman). Header Automatic Page numbers Title page Reference page