Develop an Export Strategy for an Organisation: Using key topics from this module, develop an export strategy for an exporter in a developing country

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End of Module Assessment – Board Paper : Develop an Export Strategy for an Organisation. Using key topics from this module, develop an export strategy for an exporter in a developing country (NOT- Brazil, Russia, India, China or South Africa) of your choice for entry into the European market. Please choose a specific country in Europe that the product or products will be exported to. Also ensure that this firm is not already exporting this product(s) to that European country. Required Write a Board Paper asking the board of directors of the chosen exporter to adopt and implement your proposed export strategy. Your Board Paper should include an analysis of the proposed strategy taking into account the following issues:

· International trade theory: Why and how firms engage in international trade · Approaches used by firms to adhere/avoid/bypass instruments of trade protection or to benefit from trade promotion and investment tools (at national, regional and global levels) · Types of export-related strategies · Accessing market opportunities: entry strategy, cross-border collaboration and risk analysis · Logistics, modes of transport and information technology · Incorporating ethical issues in strategic decision-making Your analysis and recommendations should also consider the benefits and potential barriers to successful implementation of the future strategy. This should be followed by a step by step implementation plan. Further information Please include page numbers to your assignment. Your assignment will be assessed using a rubric (marking criteria). Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the Harvard Referencing Style