Strategic management analysis of Kroger

Strategic management analysis of Kroger:

Porter 5 forces of Kroger The driving force of Kroger It’s analysis about external forces change within an industry the driving forces can’t be controlled by firm the firm must respond to them The recommendation : (Expand and improve） 1. Improve the visibility and differentiation of private brands through the sales method on e-commercial platform. 2. Integrate e-commerce platforms to give customers a better shopping experience. Big data analysis, analysis of customer behavior. 3.Increase employee loyalty.

Employee turnover is high. Managers’ emotional management of employees, and the influence of team-building culture on employees, so that employees can properly participate in the company’s decision-making and find their own positioning.