Foreign Market Entry Analysis

Imagine that you are a senior VP of a firm that is headquartered in a developed country. Pick an emerging economy that your firm should consider entering. The Board of Directors has requested an analysis of some of the opportunities and threats within the external environment of the country that you have chosen. Preparation Instructions Write a report (2-3 pages recommended), or PowerPoint slide presentation with narration (5-7 slides recommended), or a video presentation (3-5 minutes recommended) for the Board of Directors. Include these components: Identify the developed country and emerging economy that you have chosen. Analyze the external environment within the country to identify areas of opportunity and threat that should be considered before market entry. Note: Your analysis should only consider elements from the perspective of your industry. Social & Cultural Technological Economic Environmental Political/Legal/Regulatory Use at least 3 quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources. Your assignment must follow these formatting requirements: Citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the recommended assignment length. If slides are used, apply slide design best practices (minimal text, appropriate images/charts, and proper mechanics, grammar, and spelling) for an appropriately professional presentation. Provide a References List in APA format on the last slide. If a video is used, make sure your delivery is professional and within the time limit of 5-7 minutes. Check your background, make eye contact with the camera, and review your slides, speaker notes, or script to make sure they are free of errors. Include a Word document with a References List in APA format with correct mechanics. The specific course learning outcomes associated with this assignment are: Assess the impact and influences of global institutions, culture, and ethics in international strategic management. Recommend effective strategies to enter foreign markets based on an analysis of global operating environments, market dynamics, and internal capabilities