NSTITUTIONALIZING AND MANAGING CORPORATE REPUTATION THROUGH COMMUNICATION LEADERSHIP AMONG THE LEADING MEDIA GOVERNMENT-LINKED COMPANIES

Task: Analyzing using ATLAS.ti software. Title: “INSTITUTIONALIZING AND MANAGING CORPORATE REPUTATION THROUGH COMMUNICATION LEADERSHIP AMONG THE LEADING MEDIA GOVERNMENT-LINKED COMPANIES” Two (2) attachments: 1) Interview Questions (IQs) for reference/better understanding. 2) Transcribed Interviews of five (5) CEOs from different Government linked-Media Companies (GLCs) in Malaysia